Case Study - E-commerce
A fashion marketplace rebuilt for the 3-second decision
+96% conversion rate
- Conversion rate
- +96%
- Cart abandonment
- -58%
- Largest contentful paint
- 1.4s
The case at a glance
Canopy Commerce had great inventory and a store that leaked: 71% cart abandonment, brutal page-speed scores, zero recall. Zoolyum rebuilt around the mobile thumb - visual-first system, sub-2-second loads, two-step checkout - then gave campaigns somewhere worth landing. Conversion rose 96%.
Client
Canopy Commerce
Industry
E-commerce
Timeline
10 weeks
Disciplines
Digital Design + Growth Marketing
The problem
A fashion marketplace with great inventory and a store that leaked customers at every step: 71% cart abandonment, brutal page-speed scores, zero brand recall.
Every engagement opens here - the ground, read honestly.
71% of carts abandoned
Checkout collapsed from five steps to two with saved payment rails; abandonment fell 58%.
Page speed killed paid traffic
A Next.js storefront rebuild hit 1.4s largest contentful paint, so ad spend finally converted.
One-time buyers never returned
An email-plus-SMS retention lifecycle turned first orders into repeat revenue.
The solution
What we did about it.
We rebuilt the experience around the mobile thumb: a visual-first design system, sub-2-second loads, and a checkout stripped from five steps to two. Growth campaigns then had somewhere worth landing.
- UX audit and complete interface redesign
- Next.js storefront rebuild
- Two-step checkout with saved payments
- Retention lifecycle across email and SMS
How we overcame
How the position was taken.
- 1
UX audit & complete interface redesign
- 2
Next.js storefront rebuild
- 3
Two-step checkout & saved payment rails
- 4
Retention lifecycle (email + SMS)
Toolbox
What it was built with.
Design
- Figma
Build
- Next.js
- Tailwind CSS
- Vercel (edge delivery)
Growth
- Meta Ads Manager
- Klaviyo-style email and SMS
- Google Analytics 4
The frames
The work, in frames.
Hover to lean in. Click any frame to view it full-size.
KEEP SCROLLING
Position held
The numbers after the engagement.
+96%
Conversion rate
-58%
Cart abandonment
1.4s
Largest contentful paint
“The redesign paid for itself in seven weeks.”
Questions, answered
What prospects ask us.
How did Canopy lift conversion 96%?
A full rebuild around mobile buying: visual-first system, 1.4s loads, two-step checkout - then retention to compound it.
What fixed the 71% cart abandonment?
Fewer steps, saved payments, and speed. Abandonment fell 58% after checkout went from five steps to two.
How long did the rebuild take?
Ten weeks - and the redesign paid for itself in seven.
Facing a similar problem?
Canopy Commerce started with one conversation about where their market was heading. If your category has the same pattern, the same method applies - the terrain is read before we move.