Case Study - Fashion Retail
A handloom brand that priced like a premium label — and sold like one
+210% D2C revenue
- D2C revenue
- +210%
- Average order value
- 3.1x
- Organic followers
- 40k
The case at a glance
Loom & Lane wove exceptional fabric but sold it as a commodity on marketplace listings, losing on price to factory imitations. Zoolyum built the brand around the makers - every piece traceable to a weaver, a village, a technique - and D2C revenue grew 210% in six months.
Client
Loom & Lane
Industry
Fashion Retail
Timeline
6 months
Disciplines
Brand Strategy + Content & Storytelling
The problem
A handloom collective making genuinely exceptional fabrics, stuck selling them as commodities on marketplace listings — competing on price against factory imitations.
Every engagement opens here - the ground, read honestly.
Priced against factory imitations
Maker-first storytelling made premium pricing retellable: traceability pages turned cost into provenance.
No audience of its own
A 14-film weaver series from 6 districts plus a designer collaboration launched the brand to 40,000 organic followers.
Marketplace anonymity
A D2C storefront with craft-traceability pages moved the brand off listings and onto owned ground.
The solution
What we did about it.
We built the brand around the makers, not the fabric: every piece traceable to a weaver, a village, and a technique. Premium pricing became a story people could retell, not a number to negotiate.
- Brand identity and premium packaging system
- Weaver story series - 14 films from 6 districts
- D2C storefront with craft-traceability pages
- Launch collaboration with 8 Bangladeshi designers
How we overcame
How the position was taken.
- 1
Brand identity & premium packaging system
- 2
Weaver story series — 14 films from 6 districts
- 3
D2C storefront with craft-traceability pages
- 4
Launch collaboration with 8 Bangladeshi designers
Toolbox
What it was built with.
Design
- Figma
- Adobe Illustrator
Build
- Next.js
Content
- Premiere Pro
- Meta native video
Growth
- Shopify-grade D2C patterns
AI
- Midjourney (concept explorations)
The frames
The work, in frames.
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Position held
The numbers after the engagement.
+210%
D2C revenue
3.1x
Average order value
40k
Organic followers
“We stopped explaining our prices. The brand does it for us.”
Questions, answered
What prospects ask us.
How did Loom & Lane grow D2C revenue 210%?
By refusing to compete on price and building the brand around the makers instead - traceability turned premium pricing into a story customers retell.
What made the pricing defensible?
Every piece traces to a weaver, a village, and a technique. Provenance replaced negotiation.
How long did the engagement take?
Six months, from identity through the designer-collaboration launch.
Facing a similar problem?
Loom & Lane started with one conversation about where their market was heading. If your category has the same pattern, the same method applies - the terrain is read before we move.